Not all bridal designers have to design bridal gowns that cost an arm and a leg. Alfred Angelo Bridal is really an international vendor and retailer of affordable wedding dresses based in Philadelphia, Pennsylvania, United States. Although the corporation is well known for Alfred Angelo wedding dress, they still designed bridesmaid gowns, trends for flower girl dresses, mother of the bride / groom dresses, together with other wedding accessories. Prom dress styles will also be fashioned under a number of brand lines.
In the mid 1930′s, Alfred Angelo and his wife Edythe Piccione opened their first store in Philadelphia, Pennsylvania. They started out wholesaling Alfred Angelo bridal gowns and attempting to provide inexpensive bridal gowns that everyone could buy. Edythe began designing the Alfred Angelo wedding dress in 1935 because the quality of gowns they were selling may let them down sometimes. They chose quality fabrics and designed by themselves. The happy couple insisted on basic white and ivory gowns until 1960s, their kids Vincent and Michele Piccione, took over gown design. By the end of the decade, they actually started handling the company. This company employed Michael Shettel as V.P. of Design in the 1990s and he added more intricate designs and diversity of colors. After turning into a business leader in the USA, the corporation began marketing worldwide to countries such as the Australia, UK, New Zealand and Canada.
Nowadays the enterprise remains possessed by the Piccione family. Alfred Angelo bridal gowns are available at company-possessed retail places, known as "Signature Stores" in America, as well as a large number of partner stores around the world.
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